Alex Cuba

His sugarcane-sweet melodies, pop-soul hooks and powerful guitar riffs, relinquish a conventional stereotype that exemplifies much of the Latin music landscape. His musical evolution for years was all about searching for the simplicity and soul in Cuban music – taking apart the complex arrangements, mixing it with North American influences, adopting the melodic simplicity of pop music, looking to Cuban folk traditions for inspiration – he’s always exploring, always creating something fresh and new, and always, it seems, getting it just right.